New name incorporates the brand equity of the company's largest brand, supports strategy to expand in live social shopping
Qurate Retail, Inc. (NASDAQ:QRTEA, QRTEB, QRTEP))) has officially changed its name to QVC Group, Inc. ("QVC Group" or the "company"). The new name incorporates the brand equity of the company's largest brand and supports QVC Group's growth strategy to expand into a live social shopping company. QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. On Monday, February 24, the company's stock will start trading under the new stock symbols "QVCGA", "QVCGB" and "QVCGP."